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Sound Trademarks

Sound Trademarks

Sound Trademarks

Will the United States Patent and Trademark Office (USPTO) register Sound Trademarks or Service Marks?  Yes.

“Sensory”  Trademarks or Service Marks including sounds, odors, and colors can be the subject matter for US Applications for Registration in the United States Patent and Trademark Office.  In other words, sensory Marks can serve as an indicator of the source of the goods or services.

 Examples of Sound Trademarks and Service Mark Registrations

Click  to hear the Sound Trademark or Service Mark.

The Criterion for registration of Sensory Marks

The Criterion for registration of Sensory Marks is identical to Non-Sensory Trademarks. Title 15 of the United States Code, in part, reads:

No trademark by which the goods of the applicant may be distinguished from the goods of others shall be refused registration on the principal register on account of its nature unless —

Examples of situations that prevent registration are:


Subject to the provisions relating to the registration of trademarks, so far as they are applicable, service marks shall be registrable, in the same manner and with the same effect as are trademarks, and when registered they shall be entitled to the protection provided in this chapter in the case of trademarks. Applications and procedures under this section shall conform as nearly as practicable to those prescribed for the registration of trademarks.

Do You Need a Sound Trademark?

Trademark/Service Mark Applications can become complicated. If your company needs cost-efficient assistance with the filing of a sound Trademark/Service Mark, please contact us.

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